BBA-01


BBA program is especially designed to meet industry requirements in a changing global corporate environment and provides the right tools that allow students to achieve their career objectives. Being highly-regarded, the program opens up a world of opportunities for students who wish to develop a career locally or internationally. With more emphasis on project based work, the unique feature of this BBA program helps the students to come up with meaningful solutions.  This gives them the essential exposure to the manner in which a business would operate in Pakistan. Additionally a large number of professional and technical seminars are conducted where senior managers from the industry are invited to share their experiences with our students. Through the BBA program we help our students to have sufficient understanding of the business world which helps them to navigate challenges and opportunities in their careers in leading organizations.

Why This Program?

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities. Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future. Keeping in view this, the BBA program has been especially designed to meet industry requirements in a changing global corporate environment and provides students an excellent launching pad to enter in professional life.

Learning Outcomes

BBA program have following learning outcomes.

  • Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
  • Critical Thinking Skills: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.
  • Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation
  • Technology Skills: Students are competent in the uses of technology in modern organizational operations.
  • Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

Duration

This is a four years degree program comprising of 8 semesters. There is a fall and a spring semester in each year. The summer semester is utilized for Business projects or deficiency courses. The maximum duration to complete the BBA program is 7 years.

Specializations

  • Finance
  • Marketing
  • Human Resource Management
  • Banking and Finance
  • Supply Chain Management

Internships

  • All students have to undergo a mandatory 6-8 weeks internship . The internship is normally taken after passing 60 Credit Hours The internship is closely monitored by an internship coordinator. Successful completion of internship is a mandatory requirement for graduation.

Admission Requirements

  • Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate
  • Admission Test / GAT
  • Interview

Degree Requirements

Each candidate for the BBA degree is required to complete 132 Cr. Hrs. as per the following detail:

Area
Core Courses
Electives Course
Specialization Courses
General Education & Support Courses
Business Project
Total

Cr. Hrs
60
18
15
36
03
132

General Education & Support Courses

Course Title
Business Ethics(Only for non-muslim students)/Islamic Studies
Development Economics
English Grammar
Entrepreneurship
Foreign Language
Freshman English
International Trade
Introduction to Logic
Oral Communication
Organizational Behavior
Pakistan Studies
Principles of Psychology
Principles of Sociology

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3


General Electives (18 Cr. Hrs.)

Course Title
Business Leadership
Consumer Behavior
Islamic Banking
Laws of Taxation
Operations Management
Statistical Inference

Cr. Hrs.
3
3
3
3
3
3

Specialization Electives (12 Cr. Hrs.)


1) Finance

Course Title
Advanced Accounting
Analysis of Financial Statement
Auditing and Internal Controls Designing
Business Forecasting
Consumer Credit Analysis
Corporate Finance
Current Issues in Finance
Financial Derivatives
Financial Modeling and Forecasting
Financial Reporting
Financial Risk Management
Forensic Accounting
International Banking
International Finance
Investment Banking
Islamic Financial System
Managerial Accounting
Micro Finance
Money and Capital Markets
Portfolio Management
Project Appraisal
Public Finance
Retail Banking
Security Analysis
Technical Analysis of Financial Markets
Treasury & Funds Management
Working Capital Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


2) Human Resources Management

Course Title
Career Development
Change Management
Compensation Management
Current Issues in Human Resource Management
Crisis Management
Human Resources Development
Human Resources Information System (HRIS)
Industrial Relations
International HRM
Knowledge Management
Organizational Development
Performance Management
Public Relations
Recruitment & Selection
Strategic HRM
Training and Development

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


3) Marketing

Course Title
Advertising
Brand Activation
Brand Management
Customer Relationship Management
Demography
Digital Marketing
Distribution Management
Event Management
Global and Regional Marketing
Hospitality Management
Industrial Marketing
Marketing Intelligence
Marketing of Financial Products
Media Marketing
Packaging & Design
Personal Selling
Pricing Strategies
Product Management
Public Relations
Retail Management
Sales Management
Services Marketing
Strategic Negotiations
Tourism Marketing
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


4) Banking

Course Title
Anti-Money Laundering
Banking Audit, Control & Compliance
Basel – I & Basel – II Regulatory Framework & Compliance
Consumer Banking
Consumer Credit Analysis
Current Issues in Banking
Financial Risk Management
International Banking
Investment Banking
Seminar In Islamic Finance
Micro Finance
Retail Banking
Treasury & Funds Management
Corporate Banking

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3


5) Supply Chain Management

Course Title
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3


 

Business Project (3 Cr. Hrs.)

It is mandatory for every student to complete a summer project following the 6th semester after the completions of 90 credit hours of course work.

Semester I

Course CodeCourse TitleCr. Hrs.Pre-Req
MT1500Business Mathematics3-
SS1100Freshman English3-
MG1500Computer Concepts & Applications3-
EC1000Microeconomics3-
FN1100Principles of Accounting I3-
MG1100Principles of Management3-
Total18

Semester II

Course CodeCourse TitleCr. Hrs.Pre-Req
MT1510Business Statistics3MT1500
SS1110English Grammar3SS1100
SS1200Foreign Language3-
MG1510Management Information Systems3-
EC1010Macroeconomics3-
FN1110Principles of Accounting II3FN1100
Total18

Semester III

Course CodeCourse TitleCr. Hrs.Pre-Req
SS2400Islamic Studies/Ethics (SS2410)*3-
FN2120Cost & Management Accounting3FN1110
SS2120Oral Communication3SS1110
MG2200Principles of Marketing3-
SS2300Principles of Psychology3-
XXXXXGeneral Elective I3-
Total18

Semester IV

Course CodeCourse TitleCr. Hrs.Pre-Req
EC2010Development Economics3EC1000
EC1010
SS2310Principles of Sociology3SS1110
FN2300Introduction to Business Finance3FN1110
MG2210Marketing Management3MG2200
SS2420Pakistan Studies3-
XXXXXGeneral Elective II3MT1510
Total18

Semester V

Course CodeCourse TitleCr. Hrs.Pre-Req
SS3110Business Communication3SS1110
EC3010International Trade3FN2300
SS3320Introduction to Logic3-
FN3530Money and Banking3-
XXXXXGeneral Elective III3-
Total15

Semester VI

Course CodeCourse TitleCr. Hrs.Pre-Req
MG3300Human Resource Management3MG1100
XXXXXSpecialization I3-
XXXXXGeneral Elective IV3-
MG3400Supply Chain Management3MG1100
XXXXXGeneral Elective V3-
Total15

Semester VII

Course CodeCourse TitleCr. Hrs.Pre-Req
FN3310Financial Management3FN2300
MG4100Business Research Methods3SS3110
FN2130Business & Corporate Law3-
XXXXXSpecialization II3-
MG4700Entrepreneurship3MG1100/MG2200
Total15

Semester VIII

Course CodeCourse TitleCr. Hrs.Pre-Req
MG4110Strategic Management3MG1100
XXXXXSpecialization III3-
XXXXXSpecialization IV3-
XXXXXFloating Elective3-
MG4120Business Project3MG4100
Total15
+ PROGRAM OBJECTIVES

BBA-01


BBA program is especially designed to meet industry requirements in a changing global corporate environment and provides the right tools that allow students to achieve their career objectives. Being highly-regarded, the program opens up a world of opportunities for students who wish to develop a career locally or internationally. With more emphasis on project based work, the unique feature of this BBA program helps the students to come up with meaningful solutions.  This gives them the essential exposure to the manner in which a business would operate in Pakistan. Additionally a large number of professional and technical seminars are conducted where senior managers from the industry are invited to share their experiences with our students. Through the BBA program we help our students to have sufficient understanding of the business world which helps them to navigate challenges and opportunities in their careers in leading organizations.

Why This Program?

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities. Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future. Keeping in view this, the BBA program has been especially designed to meet industry requirements in a changing global corporate environment and provides students an excellent launching pad to enter in professional life.

Learning Outcomes

BBA program have following learning outcomes.

  • Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
  • Critical Thinking Skills: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.
  • Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation
  • Technology Skills: Students are competent in the uses of technology in modern organizational operations.
  • Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

Duration

This is a four years degree program comprising of 8 semesters. There is a fall and a spring semester in each year. The summer semester is utilized for Business projects or deficiency courses. The maximum duration to complete the BBA program is 7 years.

Specializations

  • Finance
  • Marketing
  • Human Resource Management
  • Banking and Finance
  • Supply Chain Management

Internships

  • All students have to undergo a mandatory 6-8 weeks internship . The internship is normally taken after passing 60 Credit Hours The internship is closely monitored by an internship coordinator. Successful completion of internship is a mandatory requirement for graduation.

Admission Requirements

  • Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate
  • Admission Test / GAT
  • Interview

Degree Requirements

Each candidate for the BBA degree is required to complete 132 Cr. Hrs. as per the following detail:

Area
Core Courses
Electives Course
Specialization Courses
General Education & Support Courses
Business Project
Total

Cr. Hrs
60
18
15
36
03
132

+ COURSE STRUCTURE

General Education & Support Courses

Course Title
Business Ethics(Only for non-muslim students)/Islamic Studies
Development Economics
English Grammar
Entrepreneurship
Foreign Language
Freshman English
International Trade
Introduction to Logic
Oral Communication
Organizational Behavior
Pakistan Studies
Principles of Psychology
Principles of Sociology

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3


General Electives (18 Cr. Hrs.)

Course Title
Business Leadership
Consumer Behavior
Islamic Banking
Laws of Taxation
Operations Management
Statistical Inference

Cr. Hrs.
3
3
3
3
3
3

+ SPECIALIZATION

Specialization Electives (12 Cr. Hrs.)


1) Finance

Course Title
Advanced Accounting
Analysis of Financial Statement
Auditing and Internal Controls Designing
Business Forecasting
Consumer Credit Analysis
Corporate Finance
Current Issues in Finance
Financial Derivatives
Financial Modeling and Forecasting
Financial Reporting
Financial Risk Management
Forensic Accounting
International Banking
International Finance
Investment Banking
Islamic Financial System
Managerial Accounting
Micro Finance
Money and Capital Markets
Portfolio Management
Project Appraisal
Public Finance
Retail Banking
Security Analysis
Technical Analysis of Financial Markets
Treasury & Funds Management
Working Capital Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


2) Human Resources Management

Course Title
Career Development
Change Management
Compensation Management
Current Issues in Human Resource Management
Crisis Management
Human Resources Development
Human Resources Information System (HRIS)
Industrial Relations
International HRM
Knowledge Management
Organizational Development
Performance Management
Public Relations
Recruitment & Selection
Strategic HRM
Training and Development

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


3) Marketing

Course Title
Advertising
Brand Activation
Brand Management
Customer Relationship Management
Demography
Digital Marketing
Distribution Management
Event Management
Global and Regional Marketing
Hospitality Management
Industrial Marketing
Marketing Intelligence
Marketing of Financial Products
Media Marketing
Packaging & Design
Personal Selling
Pricing Strategies
Product Management
Public Relations
Retail Management
Sales Management
Services Marketing
Strategic Negotiations
Tourism Marketing
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


4) Banking

Course Title
Anti-Money Laundering
Banking Audit, Control & Compliance
Basel – I & Basel – II Regulatory Framework & Compliance
Consumer Banking
Consumer Credit Analysis
Current Issues in Banking
Financial Risk Management
International Banking
Investment Banking
Seminar In Islamic Finance
Micro Finance
Retail Banking
Treasury & Funds Management
Corporate Banking

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3


5) Supply Chain Management

Course Title
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3


 

Business Project (3 Cr. Hrs.)

It is mandatory for every student to complete a summer project following the 6th semester after the completions of 90 credit hours of course work.

+ SCHEME OF STUDIES

Semester I

Course CodeCourse TitleCr. Hrs.Pre-Req
MT1500Business Mathematics3-
SS1100Freshman English3-
MG1500Computer Concepts & Applications3-
EC1000Microeconomics3-
FN1100Principles of Accounting I3-
MG1100Principles of Management3-
Total18

Semester II

Course CodeCourse TitleCr. Hrs.Pre-Req
MT1510Business Statistics3MT1500
SS1110English Grammar3SS1100
SS1200Foreign Language3-
MG1510Management Information Systems3-
EC1010Macroeconomics3-
FN1110Principles of Accounting II3FN1100
Total18

Semester III

Course CodeCourse TitleCr. Hrs.Pre-Req
SS2400Islamic Studies/Ethics (SS2410)*3-
FN2120Cost & Management Accounting3FN1110
SS2120Oral Communication3SS1110
MG2200Principles of Marketing3-
SS2300Principles of Psychology3-
XXXXXGeneral Elective I3-
Total18

Semester IV

Course CodeCourse TitleCr. Hrs.Pre-Req
EC2010Development Economics3EC1000
EC1010
SS2310Principles of Sociology3SS1110
FN2300Introduction to Business Finance3FN1110
MG2210Marketing Management3MG2200
SS2420Pakistan Studies3-
XXXXXGeneral Elective II3MT1510
Total18

Semester V

Course CodeCourse TitleCr. Hrs.Pre-Req
SS3110Business Communication3SS1110
EC3010International Trade3FN2300
SS3320Introduction to Logic3-
FN3530Money and Banking3-
XXXXXGeneral Elective III3-
Total15

Semester VI

Course CodeCourse TitleCr. Hrs.Pre-Req
MG3300Human Resource Management3MG1100
XXXXXSpecialization I3-
XXXXXGeneral Elective IV3-
MG3400Supply Chain Management3MG1100
XXXXXGeneral Elective V3-
Total15

Semester VII

Course CodeCourse TitleCr. Hrs.Pre-Req
FN3310Financial Management3FN2300
MG4100Business Research Methods3SS3110
FN2130Business & Corporate Law3-
XXXXXSpecialization II3-
MG4700Entrepreneurship3MG1100/MG2200
Total15

Semester VIII

Course CodeCourse TitleCr. Hrs.Pre-Req
MG4110Strategic Management3MG1100
XXXXXSpecialization III3-
XXXXXSpecialization IV3-
XXXXXFloating Elective3-
MG4120Business Project3MG4100
Total15
+ FEE STRUCTURE