BBA-01


BBA program is especially designed to meet industry requirements in a changing global corporate environment and provides the right tools that allow students to achieve their career objectives. Being highly-regarded, the program opens up a world of opportunities for students who wish to develop a career locally or internationally. With more emphasis on project based work, the unique feature of this BBA program helps the students to come up with meaningful solutions.  This gives them the essential exposure to the manner in which a business would operate in Pakistan. Additionally a large number of professional and technical seminars are conducted where senior managers from the industry are invited to share their experiences with our students. Through the BBA program we help our students to have sufficient understanding of the business world which helps them to navigate challenges and opportunities in their careers in leading organizations.

Why This Program?

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities. Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future. Keeping in view this, the BBA program has been especially designed to meet industry requirements in a changing global corporate environment and provides students an excellent launching pad to enter in professional life.

Learning Outcomes

BBA program have following learning outcomes.

  • Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
  • Critical Thinking Skills: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.
  • Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation
  • Technology Skills: Students are competent in the uses of technology in modern organizational operations.
  • Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

Duration

This is a four years degree program comprising of 8 semesters. There is a fall and a spring semester in each year. The summer semester is utilized for Business projects or deficiency courses. The maximum duration to complete the BBA program is 7 years.

Specializations

  • Finance
  • Marketing
  • Human Resource Management
  • Banking and Finance
  • Supply Chain Management

Internships

  • All students have to undergo a mandatory 6-8 weeks internship . The internship is normally taken after passing 60 Credit Hours The internship is closely monitored by an internship coordinator. Successful completion of internship is a mandatory requirement for graduation.

Admission Requirements

  • Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate
  • Admission Test / GAT
  • Interview

Degree Requirements

Each candidate for the BBA degree is required to complete 132 Cr. Hrs. as per the following detail:

Area
Core Courses
Electives Course
Specialization Courses
General Education & Support Courses
Business Project
Total

Cr. Hrs
60
18
15
36
03
132

General Education & Support Courses

Course Title
Business Ethics(Only for non-muslim students)/Islamic Studies
Development Economics
English Grammar
Entrepreneurship
Foreign Language
Freshman English
International Trade
Introduction to Logic
Oral Communication
Organizational Behavior
Pakistan Studies
Principles of Psychology
Principles of Sociology

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3


General Electives (18 Cr. Hrs.)

Course Title
Business Leadership
Consumer Behavior
Islamic Banking
Laws of Taxation
Operations Management
Statistical Inference

Cr. Hrs.
3
3
3
3
3
3

Specialization Electives (12 Cr. Hrs.)


1) Finance

Course Title
Advanced Accounting
Analysis of Financial Statement
Auditing and Internal Controls Designing
Business Forecasting
Consumer Credit Analysis
Corporate Finance
Current Issues in Finance
Financial Derivatives
Financial Modeling and Forecasting
Financial Reporting
Financial Risk Management
Forensic Accounting
International Banking
International Finance
Investment Banking
Islamic Financial System
Managerial Accounting
Micro Finance
Money and Capital Markets
Portfolio Management
Project Appraisal
Public Finance
Retail Banking
Security Analysis
Technical Analysis of Financial Markets
Treasury & Funds Management
Working Capital Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


2) Human Resources Management

Course Title
Career Development
Change Management
Compensation Management
Current Issues in Human Resource Management
Crisis Management
Human Resources Development
Human Resources Information System (HRIS)
Industrial Relations
International HRM
Knowledge Management
Organizational Development
Performance Management
Public Relations
Recruitment & Selection
Strategic HRM
Training and Development

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


3) Marketing

Course Title
Advertising
Brand Activation
Brand Management
Customer Relationship Management
Demography
Digital Marketing
Distribution Management
Event Management
Global and Regional Marketing
Hospitality Management
Industrial Marketing
Marketing Intelligence
Marketing of Financial Products
Media Marketing
Packaging & Design
Personal Selling
Pricing Strategies
Product Management
Public Relations
Retail Management
Sales Management
Services Marketing
Strategic Negotiations
Tourism Marketing
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


4) Banking

Course Title
Anti-Money Laundering
Banking Audit, Control & Compliance
Basel – I & Basel – II Regulatory Framework & Compliance
Consumer Banking
Consumer Credit Analysis
Current Issues in Banking
Financial Risk Management
International Banking
Investment Banking
Seminar In Islamic Finance
Micro Finance
Retail Banking
Treasury & Funds Management
Corporate Banking

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3


5) Supply Chain Management

Course Title
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3


 

Business Project (3 Cr. Hrs.)

It is mandatory for every student to complete a summer project following the 6th semester after the completions of 90 credit hours of course work.

Semester 1

Course Code
MATH2023
GSA1003
IT2003
ECON7013
ACCT2003
MGMT7003

 

Course Title
Business Mathematics
Freshman English
Computer concept & applications
Microeconomics
Principles of Accounting I
Principles of Management
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req







Semester 2

Course Code
OM2003
GSA1303
GSA2083
MIS2003
ECON7023
ACCT2013

Course Title
Business Statistics
English Grammar
Foreign Language
MIS
Macroeconomics
Principles of Accounting II
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req
MATH2023
GSA1003



P.AccI


Semester 3

Course Code
GSA2123
ACCT5123
COMM3013
MKTG2003
GSA2153
XXXXX

Course Title
Business Ethics
Cost & Management Accounting
Oral Communication
Principles of Marketing
Principles of Psychology
General Elective I
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req
ACCT2013

GSA1003




Semester 4

Course Code
XXXXX
COMM3003
FIN7063
MKTG7073
XXXXX
XXXXX

Course Title
Business & Corporate Law
Business Communication
IBF
Marketing Management
General Elective II
General Elective III
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req

GSA1003
ACCT2013
MKTG2003



Semester 5

Course Code
GSB2133
FIN5053
HRM7003
ECON2023
GSA2043

Course Title
Principles of Sociology
Financial Management
HRM
Money and Banking
Introduction to Logic
Total

Credit Hours
3
3
3
3
3
15

Pre-Req

MGMT7003




Semester 6

Course Code
GSB2103
GSD5623
MGMT5783
FIN7033
MGMT5443

Course Title
Development Economics
Business Research Methods
Strategic Management
International Trade
Supply Chain Management
Total

Credit Hours
3
3
3
3
3
15

Pre-Req
ECON7023,ECON7013
MKTG7073
MKTG2003



Semester 7

Course Code
MGMT5013
XXXXX
XXXXX
XXXXX
XXXXX

Course Title
Entrepreneurship
Specialization I
Specialization II
General Elective IV
General Elective V
Total

Credit Hours
3
3
3
3
3
15

Pre-Req






Semester 8

Course Code
XXXXX
XXXXX
XXXXX
XXXXX
BUS4003

Course Title
General Elective VI
Specialization III
Specialization IV
Specialization V
Business Project*
Total

Credit Hours
3
3
3
3
3
15

Pre-Req





 

Total 132 Credit hours
*Students can take business project subject to earning of minimum 117 Credit hours and CGPA 2.5.

+ PROGRAM OBJECTIVES

BBA-01


BBA program is especially designed to meet industry requirements in a changing global corporate environment and provides the right tools that allow students to achieve their career objectives. Being highly-regarded, the program opens up a world of opportunities for students who wish to develop a career locally or internationally. With more emphasis on project based work, the unique feature of this BBA program helps the students to come up with meaningful solutions.  This gives them the essential exposure to the manner in which a business would operate in Pakistan. Additionally a large number of professional and technical seminars are conducted where senior managers from the industry are invited to share their experiences with our students. Through the BBA program we help our students to have sufficient understanding of the business world which helps them to navigate challenges and opportunities in their careers in leading organizations.

Why This Program?

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities. Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future. Keeping in view this, the BBA program has been especially designed to meet industry requirements in a changing global corporate environment and provides students an excellent launching pad to enter in professional life.

Learning Outcomes

BBA program have following learning outcomes.

  • Business Knowledge: Students can demonstrate technical competence in domestic and global business through the study of major disciplines within the fields of business.
  • Critical Thinking Skills: Students are able to define, analyze, and devise solutions for structured and unstructured business problems and issues using cohesive and logical reasoning patterns for evaluating information, materials, and data.
  • Communication Skills: Students are able to conceptualize a complex issue into a coherent written statement and oral presentation
  • Technology Skills: Students are competent in the uses of technology in modern organizational operations.
  • Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating and managing innovation, new business development, and high-growth potential entities.

Duration

This is a four years degree program comprising of 8 semesters. There is a fall and a spring semester in each year. The summer semester is utilized for Business projects or deficiency courses. The maximum duration to complete the BBA program is 7 years.

Specializations

  • Finance
  • Marketing
  • Human Resource Management
  • Banking and Finance
  • Supply Chain Management

Internships

  • All students have to undergo a mandatory 6-8 weeks internship . The internship is normally taken after passing 60 Credit Hours The internship is closely monitored by an internship coordinator. Successful completion of internship is a mandatory requirement for graduation.

Admission Requirements

  • Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate
  • Admission Test / GAT
  • Interview

Degree Requirements

Each candidate for the BBA degree is required to complete 132 Cr. Hrs. as per the following detail:

Area
Core Courses
Electives Course
Specialization Courses
General Education & Support Courses
Business Project
Total

Cr. Hrs
60
18
15
36
03
132

+ COURSE STRUCTURE

General Education & Support Courses

Course Title
Business Ethics(Only for non-muslim students)/Islamic Studies
Development Economics
English Grammar
Entrepreneurship
Foreign Language
Freshman English
International Trade
Introduction to Logic
Oral Communication
Organizational Behavior
Pakistan Studies
Principles of Psychology
Principles of Sociology

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3


General Electives (18 Cr. Hrs.)

Course Title
Business Leadership
Consumer Behavior
Islamic Banking
Laws of Taxation
Operations Management
Statistical Inference

Cr. Hrs.
3
3
3
3
3
3

+ SPECIALIZATION

Specialization Electives (12 Cr. Hrs.)


1) Finance

Course Title
Advanced Accounting
Analysis of Financial Statement
Auditing and Internal Controls Designing
Business Forecasting
Consumer Credit Analysis
Corporate Finance
Current Issues in Finance
Financial Derivatives
Financial Modeling and Forecasting
Financial Reporting
Financial Risk Management
Forensic Accounting
International Banking
International Finance
Investment Banking
Islamic Financial System
Managerial Accounting
Micro Finance
Money and Capital Markets
Portfolio Management
Project Appraisal
Public Finance
Retail Banking
Security Analysis
Technical Analysis of Financial Markets
Treasury & Funds Management
Working Capital Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


2) Human Resources Management

Course Title
Career Development
Change Management
Compensation Management
Current Issues in Human Resource Management
Crisis Management
Human Resources Development
Human Resources Information System (HRIS)
Industrial Relations
International HRM
Knowledge Management
Organizational Development
Performance Management
Public Relations
Recruitment & Selection
Strategic HRM
Training and Development

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


3) Marketing

Course Title
Advertising
Brand Activation
Brand Management
Customer Relationship Management
Demography
Digital Marketing
Distribution Management
Event Management
Global and Regional Marketing
Hospitality Management
Industrial Marketing
Marketing Intelligence
Marketing of Financial Products
Media Marketing
Packaging & Design
Personal Selling
Pricing Strategies
Product Management
Public Relations
Retail Management
Sales Management
Services Marketing
Strategic Negotiations
Tourism Marketing
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3


4) Banking

Course Title
Anti-Money Laundering
Banking Audit, Control & Compliance
Basel – I & Basel – II Regulatory Framework & Compliance
Consumer Banking
Consumer Credit Analysis
Current Issues in Banking
Financial Risk Management
International Banking
Investment Banking
Seminar In Islamic Finance
Micro Finance
Retail Banking
Treasury & Funds Management
Corporate Banking

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3
3
3
3


5) Supply Chain Management

Course Title
Business Process Re-engineering
Change Management
Distribution and Channel Management
International Logistics and Global Supply Chain Management
Inventory Control and material management
Quality Management and Lean Six Sigma
Retail management
Strategic Supply Chain Management
Total Quality management
Vendor Management
Warehouse Management

Cr. Hrs.
3
3
3
3
3
3
3
3
3
3
3


 

Business Project (3 Cr. Hrs.)

It is mandatory for every student to complete a summer project following the 6th semester after the completions of 90 credit hours of course work.

+ SCHEME OF STUDIES

Semester 1

Course Code
MATH2023
GSA1003
IT2003
ECON7013
ACCT2003
MGMT7003

 

Course Title
Business Mathematics
Freshman English
Computer concept & applications
Microeconomics
Principles of Accounting I
Principles of Management
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req







Semester 2

Course Code
OM2003
GSA1303
GSA2083
MIS2003
ECON7023
ACCT2013

Course Title
Business Statistics
English Grammar
Foreign Language
MIS
Macroeconomics
Principles of Accounting II
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req
MATH2023
GSA1003



P.AccI


Semester 3

Course Code
GSA2123
ACCT5123
COMM3013
MKTG2003
GSA2153
XXXXX

Course Title
Business Ethics
Cost & Management Accounting
Oral Communication
Principles of Marketing
Principles of Psychology
General Elective I
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req
ACCT2013

GSA1003




Semester 4

Course Code
XXXXX
COMM3003
FIN7063
MKTG7073
XXXXX
XXXXX

Course Title
Business & Corporate Law
Business Communication
IBF
Marketing Management
General Elective II
General Elective III
Total

Credit Hours
3
3
3
3
3
3
18

Pre-Req

GSA1003
ACCT2013
MKTG2003



Semester 5

Course Code
GSB2133
FIN5053
HRM7003
ECON2023
GSA2043

Course Title
Principles of Sociology
Financial Management
HRM
Money and Banking
Introduction to Logic
Total

Credit Hours
3
3
3
3
3
15

Pre-Req

MGMT7003




Semester 6

Course Code
GSB2103
GSD5623
MGMT5783
FIN7033
MGMT5443

Course Title
Development Economics
Business Research Methods
Strategic Management
International Trade
Supply Chain Management
Total

Credit Hours
3
3
3
3
3
15

Pre-Req
ECON7023,ECON7013
MKTG7073
MKTG2003



Semester 7

Course Code
MGMT5013
XXXXX
XXXXX
XXXXX
XXXXX

Course Title
Entrepreneurship
Specialization I
Specialization II
General Elective IV
General Elective V
Total

Credit Hours
3
3
3
3
3
15

Pre-Req






Semester 8

Course Code
XXXXX
XXXXX
XXXXX
XXXXX
BUS4003

Course Title
General Elective VI
Specialization III
Specialization IV
Specialization V
Business Project*
Total

Credit Hours
3
3
3
3
3
15

Pre-Req





 

Total 132 Credit hours
*Students can take business project subject to earning of minimum 117 Credit hours and CGPA 2.5.

+ FEE STRUCTURE