The Department of Management Science aims at producing graduates and postgraduates suitable for the emerging needs of the market and suitable emphasis to serve the business community by providing potential graduates in a value-centered environment.

We strongly believe that the curriculum, teaching methodologies and the educational environment must lead to the inculcation of ethical values consistent with the religious and cultural norms of the society. Therefore, all the programs offered in the Department of Management Science place a strong emphasis on ethics. The Department of Management Science offers Ph.D., MS (MS), MBA, BBA and BBA-P programs. At all levels of programs there is an emphasis on the research aspect and research activity is engrained in most of the courses offered at the Department of Management Science.

Program Educational Objectives (PEOs)

  PEO-1BBA program is specially designed to meet industry requirements in a changing global corporate environment.
  PEO-2Program provides the right tools that allow students to achieve their career objectives.
  PEO-3Through the BBA program we help our students to inculcate the basic and advanced understanding of the business world.

Program Learning Outcomes (PLOs)

PLO-1Modern Knowledge

Students will demonstrate problem solving skills by gathering and evaluating appropriate information.

PLO-2Management Skills

Student will demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.

PLO-3Business Decisions

Students will demonstrate use of appropriate techniques to effectively manage business challenges.

PLO-4Cross functional knowledge

Students use analytical and reflective thinking technique to identify and analyze problems, develop viable alternatives, and make effective decisions.


  • Higher Secondary School Certificate or Equivalent securing at least 45% marks in aggregate, as per HEC requirement.
  • MAJU Admission Test/HEC Test


AreasCr. Hrs.
BBA Core courses25
Elective Courses27
General Requirement27
Foundation and Intermediate level48
Project I & II06


Course TitleCourse CodeCr. Hrs.
Freshman EnglishSS11003
Computer Concepts & ApplicationsMG15003
Business MathematicsMT15003
English GrammarSS11103
Business StatisticsMT15103
Oral CommunicationSS21203
Islamic Studies/ Ethics (for Non- Muslims)SS2400/SS24103
Business CommunicationSS31103
Pakistan StudiesSS24203


Course TitleCourse CodeCr. Hrs.
Management Information SystemMG15103
Elective IXXXXX3
Supply Chain ManagementMG34003
Elective IIXXXXX3
Strategic ManagementMG41103
Elective IIIXXXX3
International Business Management & StandardsMG41303
Elective IVXXXXX3


Course TitleCourse CodeCr. Hrs.
Foreign Language: Arabic/ French/ ChineseSS12003
Principles of PsychologySS23003
International Relation and Current AffairsSS28103
Principles of SociologySS23103
Business EthicsSS24003
Introduction to LogicSS33203
Development EconomicsEC20103
Interpersonal Skills & Business RelationsSS41003
Business AnalyticsMG35103


Course TitleCourse CodeCr. Hrs.
Principles of ManagementMG11003
Principles of Accounting IFN11003
Principles of Accounting IIFN11103
Macro EconomicsEC10103
Business & Corporate LawFN21303
Principles of MarketingMG22003
Organizational BehaviourMG43403
Business Research MethodsMG41003
Statistical InferenceMT23203
Introduction to Business FinanceFN23003
Marketing ManagementMG22103
Cost & Management AccountingFN21203
Financial ManagementFN33103
Consumer BehaviorMG32303
Human Resource ManagementMG33003


Course TitleCourse CodeCr. Hrs.
Brand ManagementMG32203
Brand ActivationMG32103
Public RelationsMG42303
Digital MarketingMG32503
Analysis of Financial StatementFN34003
Advanced Audit & AssuranceFN34303
Performance ManagementFN44803
Investment BankingFN35103
Treasury and Fund ManagementFN35403
Career DevelopmentMG33103
Change ManagementMG34203
Human Resources DevelopmentMG43603
Recruitment & SelectionMG43203
Training and DevelopmentMG43303
Distribution and Channel ManagementMG34303
Strategic Supply Chain ManagementMG44103
Operations ManagementMG34703
Warehouse ManagementMG44403
Inventory Control and material managementMG34503


Course TitleCourse CodeCr. Hrs.
Business Project IMG41203
Business Project IIMG41203


Semester - 1

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
MT1500Business Mathematics303
MG1500Computer Concepts & Applications223
SS1100Freshman English303
FN1100Principles of Accounting I333
MG1100Principles of Management303

Semester - 2

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
MT1510Business Statistics303
SS1110English Grammar303
SS1200Foreign Language303
OP1310Management Information Systems303
FN1110Principles of Accounting II303

Semester - 3

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
FN2120Cost and Management Accounting303
SS2810International Relations & Current Affairs303
SS2400Islamic Studies202
SS2120Oral Communication202
MG2200Principles of Marketing303
SS2300Principles of Psychology303

Semester - 4

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
FN2130Business & Corporate Law303
SS3110Business Communication202
FN2300Introduction to Business Finance303
MG2210Marketing Management303
SS2420Pakistan Studies303
MT2320Statistical Inference303

Semester - 5

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
SS2400Business Ethics303
MG3230Consumer Behavior303
OP3130Distribution & Channel Management303
FN3310Financial Management303
SS3230Introduction to Logic303
MG4530Knowledge Management303
FN3200Islamic Banking303
SS2310Principles of Sociology303

Semester - 6

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
OP4150Business Logistics Management303
MG4100Business Research Methods303
EC2010Development Economics303
MG3300Human Resource Management303
MG2200Organizational Development303

Semester - 7

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
SS4100Interpersonal Skills & Business Relations303
MG4100Managerial Policy303
FN3540Treasury and Funds Management303

Semester - 8

Course CodeCourse TitleLec. HrsLab. HrsCr. Hrs.
MG3510Business Analytics303
MG4130International Business Management & Standards303
MG4340Organizational Behavior303
MG4120Business Project303