wahab

Mr. Abdul Wahab Khan (MS SZABIST, Pakistan)

SENIOR LECTURER
PROFILE SUMMARY

Marketing is in my veins. Everything about marketing, branding, and research fascinates me. I particularly like the idea of instilling the marketing concepts and practices in the fresh graduates’ minds in a more constructive, participative, and practical environment, where creative ideas, discussion, and knowledge sharing from the listeners are also encouraged.

QUALIFICATION
MSMarketingSZABIST, Karachi, Pakistan
RESEARCH AREAS / INTERESTS
  1. Digital Marketing
  2. Consumer Behavior
  3. Marketing Analytics
TEACHING INTERESTS
  1. Principles of Marketing
  2. Marketing Management
  3. Marketing Intelligence
  4. Sales Management
  5. Retail Management
  6. Media Marketing
  7. Entrepreneurship
  8. Business Research Methods
  9. Marketing Research
  10. Strategic Management
  11. Business Mathematics
  12. Business Statistics
  13. Statistical Inference

Other Members