kashif_farhat

Mr. Kashif Farhat (PhD Scholar UTM, Malaysia)

SENIOR LECTURER
PROFILE SUMMARY

Kashif Farhat is a seasoned marketing professional with over 15 years of experience in industry and academia. He held many sales and marketing positions throughout his professional career. As a marketing professional, he designed and implemented marketing strategies for various products. A marketer and researcher at heart, he has been actively involved in teaching research and marketing at Mohammad Ali Jinnah University. Kashif Farhat is currently pursuing PhD in Marketing from Malaysia.

QUALIFICATION
PhDMarketingUniversity Utara Malaysia, Malaysia
MBAIQRA University
BachelorArtsUniversity of Karachi
RESEARCH AREAS / INTERESTS
  1. Brand Management
  2. Brand Loyalty
  3. Consumer Behavior
  4. Social Media Engagement
  5. Customer-Brand Engagement
  6. Customer-Brand Relationship
TEACHING INTERESTS
  1. Consumer Behavior
  2. Marketing Management
  3. Strategic Marketing
  4. Brand Management
  5. Advanced Research Methods

Other Members