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Mr. Shahid Inayat (MS)

ASSISTANT PROFESSOR
PROFILE SUMMARY

I am an Assistant Professor in the Department of Marketing with over 11 years teaching experience primary focusing on the courses of Consumer Behavior and Entrepreneurship. I believe in continuous research and experimentation in the domain of Consumer Behavior for better design and communication of products and services. My way of teaching is focused on practical implementation of every theory taught in the courses of Marketing. I have a keen interest in developing innovative methods in assessment that yield better learning outcomes and improvement in desire for learning.

QUALIFICATION
MSManagement Sciences
MBAMarketing
BEElectrical Engineering
RESEARCH AREAS / INTERESTS
  1. Consumer Behavior
  2. Media Marketing
  3. Branding
TEACHING INTERESTS
  1. Entrepreneurship
  2. Services Marketing
  3. Brand Management
  4. Advertising
  5. Retail Management
  6. Strategic Marketing
  7. Logic
  8. Sociology

Other Members