syed_hassan

Mr. Syed Hassan Aftab (MA UoK, Pakistan)

ASSISTANT PROFESSOR
PROFILE SUMMARY

Writing Career Debut: 1994 from Dawn Magazine. Marketing Career: Worked in 3 Major Ad Agencies, including ARY Creative Workshop, Bullseye 360 and Prestige Grey, which means he has worked with In-House, Affiliate and Independent Agencies. Experience of both ATL and BTL. Has experience of several national and international brands. Teaching: At MAJU since 2009, teaching major elective courses related to Marketing.

QUALIFICATION
Master of ArtsAdvertising and Public RelationsUniversity of Karachi
RESEARCH AREAS / INTERESTS
  1. Human Mindset and Attitudes as an Initiator, Influencer, Decision Maker, Customer and Consumer of Products and Services, and the Public Image of Organizations, its Key People and its Brands.
TEACHING INTERESTS
  1. Advertising, Brand Management, Strategic Negotiations, Public Relations, Media Marketing, Brand Activation, Marketing Management.

Other Members