Mr. Syed Hassan Aftab (MA UoK, Pakistan)
Writing Career Debut: 1994 from Dawn Magazine. Marketing Career: Worked in 3 Major Ad Agencies, including ARY Creative Workshop, Bullseye 360 and Prestige Grey, which means he has worked with In-House, Affiliate and Independent Agencies. Experience of both ATL and BTL. Has experience of several national and international brands. Teaching: At MAJU since 2009, teaching major elective courses related to Marketing.
|Master of Arts||Advertising and Public Relations||University of Karachi|
RESEARCH AREAS / INTERESTS
- Human Mindset and Attitudes as an Initiator, Influencer, Decision Maker, Customer and Consumer of Products and Services, and the Public Image of Organizations, its Key People and its Brands.
- Advertising, Brand Management, Strategic Negotiations, Public Relations, Media Marketing, Brand Activation, Marketing Management.